Live Sports Broadcasting Is Coming To Snapchat

Snapchat is negotiating with sports leagues to bring live sports broadcasting to its sharing platform.


The information comes from Digiday, which says it received word on the matter from “multiple media executives” that are familiar with the effort.

The mobile social network is currently trying to make deals with both broadcast networks and sports leagues to put live sports on its “Our Story” feature,.

Despite working with some broadcast networks, Snapchat is not planning to splice in game footage recorded by those networks.

Stories will remain entirely user-generated and curated by Snapchat’s own team, but now with the approval of the leagues and, when needed, the leagues’ broadcast partners.

The partnership will begin with the NCAA Final Four, the national championship of the major college basketball teams in the United States. Next to this, there are plans to expand it to other sporting events in the future.

Snapchat will monetize the NCAA stories by selling brand sponsorships for each of them. Revenues will be divided between Snapchat, the sports leagues, and broadcasters showing the games on TV.

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